That wouldn't be unusual for, say, an analyst or a secretive investor. Russian-born Andreev prefers to maintain a low-profile, despite his app's popularity. We talked about the recent redesign of Badoo, as well as his strategy of forming partnerships with other dating apps, and his reluctance to maintain a public profile.
BUMBLE — ЭТО НЕ ТОЛЬКО ДЕЙТИНГ
You can read a full transcript of our interview here. Badoo has been completely redesigned If you downloaded Badoo a few weeks ago, you may have been bewildered by all of the different features and options in the app.
You could buy virtual roses for other users, pay to have your profile featured, or try to top up a virtual "battery" showing your popularity. How Badoo looked before its redesign. Badoo Badoo, which originally launched in as a desktop site, had become a confusing mess of features. Andreev called it a "Frankenstein" and "like a little Christmas tree.
Andreev admitted that Badoo's redesign was long overdue. If you both swipe right on each other then you match and can send each other messages. But there's also a location-based mode which shows you local users in a list. Badoo There are two core messages that Badoo hints at in its redesign: It's "bigger than dating" and it has a whole load of users.
уже с нами. Присоединяйтесь!
It's not subtle about that messaging, either. Open the app and you'll see "bigger than dating" displayed below the logo, followed by a live count of the app's users it was million at the time of writing. The company also has an office in Moscow, Andreev said.
Andreev was visibly nervous to be interviewed and let out a relieved sigh when we turned off our dictaphone. A white T-shirt, jeans, and trainers, albeit with Lanvin sunglasses.
In fact, Andreev only wears white T-shirts. That might seem strange, but sticking to one style of clothing is surprisingly common in technology.
Andreev began his career in Moscow, where he was born in He founded a desktop advertising tool named SpyLog in and another advertising company named Begun inbefore settling on the world of dating with another site, Mamba, in Andreev photographed on stage at the LeWeb technology conference in Andreev didn't rule out an IPO when he was asked about the possibility by Bloomberg in We are open to ideas from every single member of our team. We test, make mistakes and create new, exciting products for Badoo.
What's not to love? I think I'll stick to it for a little while.
Smaller apps use Badoo's technology in exchange for a revenue share deal. The whole infrastructure," he said.
Badoo has been completely redesigned
They market [to] users, they bring the users. They're responsible for the users, we're responsible for keeping users on the platform, monetising users on the platform, making the users happy. But Andreev isn't worried about cannibalisation. It has invested in dating app Hugglefor example, as well as Chappy.
However, Andreev said he isn't looking to acquire any other companies. It's all down to trust, Andreev said.
Andreev has run online dating sites since 2004
Tinder chairman Sean Rad regularly gives interviewsfor example, and even Mark Zuckerberg talks about his plans for Facebook. So why doesn't Andreev talk to the press? We have never done any PR," Andreev said.
All you needed to do is actually have a good product. Andreev clarified to Business Insider that he meant to say his company "has never been a PR-focused company. This article has been updated to include information from Alice Bonasio, and clarification from Andrey Andreev on his remarks about PR. Or at least, he hasn't done any since